The food industry still causes vast amounts of waste, and a lot of waste happens in homes. Much of the food consumers buy end up being thrown out after it goes bad, and organic fruits and vegetables often don’t stay fresh for long due to a lack of preservatives. But a new Israel and China-based startup hopes to extend the life of fresh produce with their innovation.
Phresh has developed Food Protectors, a kitchen gadget that could increase the lifetime of fruit and veg by up to a month. The protectors use a powerful, plant-based organic powder that counteracts the bacteria that cause food to go bad.