How Corporate Cultures Differ Around the World.

Building upon the integrated culture framework we presented in “The Leader’s Guide to Corporate Culture” (written with our collaborators Jeremiah Lee and Jesse Price), we launched an online assessment to allow HBR readers to explore their own organizations’ cultural profiles. We received over 12,800 responses from across the globe between December 2017 and May 2019 (you can explore your organization’s cultural profile here).

The Haier Road to Growth.

Start with 30 million responses on your QZone, Tencent, and other social media platforms — all to a simple question: “What do you want in air conditioning?” Then pay attention to the more than 670,000 people who take part in the online conversation that follows. You’re bound to come up with something cool — or, more precisely, “cool, not cold.” This concept, drawn from online responses, became the tagline for the Tianzun (“Heaven”), Haier’s advanced household heater/air conditioner/air purifier, released in 2014.

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