Location-based experiences are finding their way into every industry.

With our mobile devices constantly connected to location-based tech like GPS, beacons, and Wi-Fi, the opportunities for brands to engage us as we shop and seek out other services are greater than ever. But there are significant technical complexities involved in successfully engaging users with location tech.

As consumers hopscotch between outdoor and indoor connections, the tech has to keep up. It must recognize and respond to the difference between LTE and beacons or Wi-Fi connectivity while powering a seamless user experience. Leveraging browsing history and demographics to target users is obvious, but trying to reconcile them with unstructured data from beacons and other proximity sensors is a beast.

Livemap Demonstrates A Motorcycle Helmet Concept With Built-In Navigation.

Livemap, a Russian startup on-stage today at our CES Hardware Battlefield, aims to make GPS navigation more accessible to motorcyclists in the form of a new kind of helmet.

After all, CEO Andrew Artischev noted that if you’re riding a motorcycle, interacting with a GPS touchscreen interface isn’t exactly safe or convenient, and even looking at it means taking your eyes off the road. Livemap’s Motohelmet, on the other hand, is inspired by fighter pilots, who have “heads up” displays showing them important information directly in their helmets.

A Cure for Urban GPS: a 3-D Antenna

A new antenna design being tested by the U.S. Air Force could make GPS significantly more reliable and able to function in dense urban areas where GPS accuracy is weak. It might even allow the technology to work indoors in some cases.

Good GPS readings are hard to get in cities because of the multipath phenomenon: signals from positioning satellites bounce off buildings and other structures. That confuses GPS receivers, which calculate their location by knowing exactly how long it took for signals to arrive from satellites overhead.

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