Reality may be setting in for mobile payments darling Square.

Early-stage deals to food and grocery delivery startups have exploded as a number of prominent VCs from Greylock to Intel Capital have entered the space.

Investors proved hungry for GrubHub’s IPO, which soared over 30% in its first day of trading and notched a nice return for its backers including Benchmark Capital. And based on recent activity, venture investors are piling into the space eager to find the next winner in the food & grocery delivery space.

The jump in funding to food & grocery delivery companies looks to be part of the larger trend and increased interest in the food tech space.

Stray Boots, a startup that makes exploring your city feel like a game, is hoping to turn its users into tour guides.

The company, which first launched in 2009 with SMS-based scavenger hunts, believes the best way to expand its catalog of smartphone walking tours is to bring in user-generated content.

Stray Boots chief executive Avi Millman tells VentureBeat that he’s received tour requests from 25 different countries but has no way to get to all of them in time by creating the content in-house.

Social writing platform and writer’s network Wattpad has been at it for a while now, and they’ve quietly amassed a massive user base that engages regularly with the site, posting their own stories and reading the stories of others, all the while engaging with one another through feedback, criticism and support. Now, the startup has raised a Series C round of funding worth $46 million, led by OMERS Ventures, and including August Capital, Raine Ventures and Northleaf Venture Catalyst Fund, and all of the company’s existing investors.

As some aspects of the tech industry continue to mature, others are putting efforts into ways of using tech to disrupt decidedly non-tech businesses. In one of the latest developments on this front, Vengo Labs, NYC-based makers of mini vending machines selling everything from chewing gum to mini speakers, which also doubles as an ad network, have raised $2 million in funding to expand their business to new markets.