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Hubspot, Marketo, and Pardot are leading the latest marketing automation market share numbers from Datanyze, a big data analytics startup that spiders millions of websites for the software-as-service tools and technologies we use. Act-On and Eloqua close out the top five.
“Big data” and analytics applied to healthcare is a hot area of investment. This year alone, roughly $200 million of venture capital dollars has been allocated to the space (according to Rock Health). I’m here to tell you that these glory days are gone.
New startups are finding it difficult to differentiate from the swath of other companies unless they have something extremely novel.
While I still believe in the transformative power of data in healthcare (I’ve had two successful exits with analytics companies: RxAnte and Humedica), it’s increasingly clear to me that the current space is beginning to commoditize:
Infusionsoft, a company that makes sales and marketing software for small businesses, is announcing that it has raised $55 million in Series D funding.
The round was led by Bain Capital Ventures, with participation from past investors Signal Peak Ventures and Goldman Sachs, as well as Arthur Ventures and Allure Ventures. Bain’s Deepak Sindwani is joining Infusionsoft’s board of directors.
