Google is giving mobile app creators more ways to tap into people’s activities and locations without draining too much phone battery power.

More and more apps look at a person’s location to offer services, advertising, and discounts that are relevant to what they’re doing, and also to help people track their own activities. Google itself is at the forefront of this trend—with its Google Now service, it uses sensor data and other inputs, like e-mail, to try to anticipate people’s needs before they have to open an app or a search box. The more services it provides to other Android developers, the more people may see similar in-the-moment features in third-party software.