Andreas Schroeder: Servitization and IT-driven innovation.

This presentation was given at the Spring Servitization Conference 2014. Aston Servitization Centre, OIM group.

Dr Andreas Schroeder & Prof Julia Kotlarsky.

Objectives:
•Explore how digital economy affects servitization.
•Develop a research agenda on ‘Digital Servitization.

Read the presentacion:

www.aston-servitization.com/publication/file/74/67_andreas-schroeder-servitization-and-it-driven-innovation.pdf

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