SoftWheel, an Israeli company, is giving a high-tech update to the wheel, the ancient engine of civilization that enabled humans to explore their world.
Its new technology, focused around a flexible shock absorption system built into the wheel itself, allows for better stability when needed without sacrificing speed. “With all due modesty, I say that what we have created is a game changer,” said Daniel Barel, CEO of SoftWheel. “Our wheel technology can be developed for and retrofitted to any vehicle,” notably including bikes, cars and jet planes.
