Red Bull is to launch an accelerator for startups -- called Red Bull Amplifier -- that aims to connect digital innovators to the company's audience of music fans.
Red Bull is working with design and innovation consultancy Sidekick Studios on the accelerator programme, which will not involve an exchange of money nor an equity stake -- rather it will give startups access to some of Red Bull's audience (the brand says it has more than 35 million followers across its social channels) as well as to artists and venues.
