Retail Therapy: 25 Startups Building Their Own Fashion Brands.

From men’s shorts to patterned socks to children’s shoes, a new wave of startup fashion brands is coming to your closet.

Many of these startups are hoping to create new lifestyle brands by leveraging technology and data to manage supply chains and inventory, or even inform product decisions. These aren’t necessarily online-only outfits: several brands sell their products on the web and in brick-and-mortar locations.

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