El boom de las aplicaciones para Android

Según un estudio de investigación IMGR Y eDigital sobre el uso de los smartphones para el comercio electrónico y su evolución desde 2009 hasta enero del 2012.

De acuerdo con estadísticas de IMRG, el 7,7% de las visitas a sitios de comercio electrónico de Reino Unido  procedía de móviles en 2011, lo que representa un 3,3% de todas las compras.

Mobile phones call up a cashless future.

A boom in payment-enabled smartphone manufacture and the entry of key phone and finance players into the mobile wallets market has made 2014 a watershed year, as the tide turns against the future use of cash.

Consumers in the US are primed for mobile wallet adoption according to a paper written last month by Javelin Strategy & Research, an America analyst specialising in technology and financial services.

Over half of mobile US purchasers bought physical goods using their smartphones in 2014, up to 51% from only 14% in 2009, Javelin said. Such payments will rise from roughly $3 billion (€2.4 billion) in 2013 up to $53 billion by 2019, the research claimed.

Never Mind Software – Mobile is Eating the World.

It has been three years since Marc Andreessen, co-founder of the venture capital firm Andreessen Horowitz, wrote his influential essay, “Why Software is Eating the World.” Nothing has changed since then to cast doubt on the ideas he presented.

One big change has occurred, though: The rise of mobile.

Now Andreessen’s partner Benedict Evans has issued an update. Evans presented his new study, “Mobile is Eating the World,” on Tuesday at the WSJD Live global technology conference.

Mobile PoS Upstarts Seeing Increased Investment Interest from Giants in Financial Services, Tech, Telecom and Retail.

In addition to traditional VCs, mobile point-of-sale startups are seeing investment from the likes of eBay, Mastercard, Starbucks and Verizon to name a few. In other words, the payments landscape continues to get messier.

Mobile PoS startups which enable merchants to conduct transactions and sometimes manage their businesses through mobile devices such as smartphones and tablets have raised $340M across 34 deals in the last 4 quarters.  Deal growth at the seed and Series B stages suggests increased competition at the early stage and a healthy follow-on investment market for those with early traction.

El futuro de los móviles

ComScore, compañía de investigación de marketing en Internet, ha elaborado un informe donde examina el dispositivo móvil en el mercado estadounidense, incluyendo aspectos destacados de otros mercados como Francia, Reino Unido, Alemania, Italia, Canadá, Japón y España. El presidente de ComScore comparte ideas clave del futuro móvil, entre ellas comenta la dinámica de mercado que se espera tener en EE.UU. En la actualidad uno de cada tres minutos de consumo multimedia de los usuarios se realiza a través del ordenador, acción que impulsa el crecimiento del e-commerce, de forma que la tasa tradicional se ha cuadruplicado.
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