New Toyota CEO Sato touts three-step plan to big EV profitability: ‘We've just started'

For Toyota Motor Corp. raking in big profits from electric vehicles is as easy as 1, 2, 3.

That's the vision from new CEO Koji Sato, who outlined a three-step strategy to "significantly enhanced" productivity and profitability by 2030 through Toyota's coming line of electric vehicles

"It will be a different concept from what we've had until now," Sato, 53, said in an April 21 media roundtable. "In the Step 3 timing, productivity should be significantly enhanced."

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