For Toyota Motor Corp. raking in big profits from electric vehicles is as easy as 1, 2, 3.
That's the vision from new CEO Koji Sato, who outlined a three-step strategy to "significantly enhanced" productivity and profitability by 2030 through Toyota's coming line of electric vehicles
"It will be a different concept from what we've had until now," Sato, 53, said in an April 21 media roundtable. "In the Step 3 timing, productivity should be significantly enhanced."