Valued at €76.7 billion at retail sales price in 2020, the European cosmetics and personal care market is the largest market for cosmetic products in the world.
The largest national markets for cosmetics and personal care products within Europe are Germany (€14 billion), France (€11.5 billion), the UK (€9.8 billion), Italy (€9.7 billion), Spain (€6.4 billion) and Poland (€3.8 billion)*.
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