In the years to come, industrial research and development (R&D) must continue to change and adapt in order to successfully offer new products, processes, services, solutions and business models to global markets and international customers.
Since by definition R&D is oriented towards the future, this study is intended to provide R&D managers with support for strategic and operational future orientation. “Industrial R&D is subject to continuous change, which is accompanied by discontinuities, technological trends and changes in the market environment.“