At CES 2023, technology company Continental and Ambarella, Inc., an edge AI semiconductor company, announced a strategic partnership. The two companies will jointly develop scalable, end-to-end hardware and software solutions based on artificial intelligence (AI), for assisted and automated driving (AD), on the way to autonomous mobility. The strategic collaboration builds on Continental’s announcement in November to integrate Ambarella's energy-efficient System-on-Chip (SoC) family into its Advanced Driver Assistance Systems (ADAS).