Farmers want to work on sustainable farms and are committed to using resource-saving solutions. These are the findings of the “Agriculture in Transition” study conducted by Continental together with the market research institute Innofact AG in the fall of 2023. 503 farmers from five countries were asked about their daily work, their concerns and challenges. The first results of the study were published at Agritechnica 2023. An analysis of the overall results shows that farmers around the world are not only open to sustainable change but consider it to be the most important task of all.
