Startups are attacking just about every vertical. However, I’ve been surprised to see one industry where there hasn’t been much startup activity. Perhaps because it’s unsexy and support calls may be life or death situations. It is an $84B industry in the US. The Elder Care IndustryAn $84B industry represents an estimated 3M+ individual workers in the industry. People may be hesitant to enter this market because of difficulties working with Medicare and Medicaid. I can only imagine how difficult it is to work with them. But there is plenty of reason for optimism.