‘Med-friend’ MediSafe helps patients pop pills properly.

Why would a person who is ill – even with a life-threatening condition – resist taking their medications? The answers are as varied as the millions who are hospitalized every year because they skip their meds or take incorrect dosages.

In the US alone, someone dies every 19 minutes because of medication non-adherence – reason enough for an app like MediSafe, said Omri Shor, who along with his brother Rotem developed the app after his father accidentally double-dosed on insulin and suffered an emergency. So valuable is MediSafe’s technology that the company in 2014 won Qualcomm’s fourth annual innovation QPrize, collecting a total of $250,000 in prizes.

Car maker BMW sees opportunity in Israeli mass transit app.

Although it hasn’t gone public yet, Israel-based public transport app maker Moovit’s valuation is, according analysts, well into IPO territory.

The company last week announced a new Series C funding round of $50 million – which, according to analysts, means that the company is worth as much as $450 million.

Among those investors were investment houses Keolis, Bernard Arnault Group and Vaizra; Nokia Growth Partners, the mobile tech company’s venture capital arm; and, perhaps curiously for a VC sponsored by a car company, BMW i Ventures is also part of the investment in an Israeli company that strives to be the Waze of public transportation.

The 4 things your mobile health app needs for a breakout in 2015.

The launch of Apple HealthKit and Google Fit in the latter half of 2014, along with the pending launch of the Apple Watch in the first quarter of this year, has the world of mobile health applications poised to truly go mainstream in 2015. The mHealth application market is estimated to be worth $6.4 billion in 2015, and more than double that in 2016 ($13.5 billion), up from $4 billion in 2014.

Drivemode Raises $2 Million For An App Drivers Can Use Without Looking At Their Phone.

Ideally, no one would use their smartphone while driving. Realistically, people do – often putting themselves, their passengers and others in danger. Drivemode, a new company emerging from stealth today and backed by $2 million in seed funding, has developed an Android app that lets you use your phone without actually looking at it.

The Drivemode app offers access to common phone functions like calls, messages, navigation, apps and music and utilizes a combination of voice narration to let you know where you are on the menu. In addition, it uses bright colors and big animations to let you see your phone screen using only your peripheral vision.

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